Digitalization as an enterprise management tool

نویسندگان

چکیده

The essence and features of digitalization at enterprises as an element their competitive advantage are considered in the article, place role increasing competitiveness preconditions problems identified, tasks measures for defined using modern information technologies methods enterprise management, determining main aims priorities activity under strengthening a competition deepening integration processes global economy. Digitalization is priority need change adaptation management pandemic. state economic entities during COVID-19 pandemic analyzed article. following revealed study: quarantine caused decline consumer incomes, which led to general corporate profitability increased operating costs; market conditions by has prompted businesses adapt new through introduction innovative technologies, communication channels systems. It been established that changes have significant classic business system, transition become prerequisite today's environment. use systems, elements artificial intelligence system allowed many owners not only stay market, but also gain benefits. approach "Three Horizons" development considered, based on analysis opportunities growth search ideas desired horizon: security creating additional benefits customers.

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ژورنال

عنوان ژورنال: Socìal?no-ekonomì?nì problemì ì deržava

سال: 2021

ISSN: ['2223-3822']

DOI: https://doi.org/10.33108/sepd2022.02.715